Picture the typical cosmetic surgery patient; you may envision a woman in her 50s who’s after a more youthful appearance, or a younger woman interested in breast augmentation. But this is only a part of the picture. Today, the ideal candidate for facial rejuvenation may just as easily be a man.
While men aren’t often caught bragging about their plastic surgery results, chances are you know more than one guy who has had cosmetic surgery. According to 2012 statistics from the American Society of Plastic Surgeons (ASPS), American men underwent 1.3 million procedures last year, and their numbers are trending up for virtually every type of facial procedure. So, what’s behind the increasing interest in plastic surgery for men?
An Investment with Many Returns
In an increasingly competitive world, it’s important for men to project vitality, while still looking mature enough to be the seen as the smartest guy in the boardroom. Savvy businessmen are now adding a decade or more to their peak career years by managing facial aging. That’s a very substantial return on their plastic surgery investment.
Getting more out of a career isn’t the only motivating factor. Many mature men are also keen on staying active in the dating game. An exercise regimen helps, but given there is no work out that lifts the face, expert help is required from the neck up.
Here’s a summary of issues that male facial rejuvenation can help to address:
- Sun damage and uneven skin tone. Microdermabrasion was among the most popular cosmetic treatments for men last year, increasing a whopping 112%. Aimed at improving the condition of the skin, the upper, damaged layers are resurfaced to reduce fine lines, discoloration, and sun damage. With little or no downtime, this treatment is ideal for a busy professional man with little time to spare. Laser resurfacing is another great treatment for damaged skin.
- Deep wrinkles and folds. BOTOX® injections are the most popular non-surgical solution to relax deep wrinkles in the forehead, which is often one of the first signs of aging in men. Dermal fillers such as JUVÉDERM® are also effective for restoring facial volume and treating folds and creases around the mouth and nose. While the full effects of BOTOX® take a few days to develop, the benefits of JUVÉDERM® are immediate.
- Tired-looking eyes. A eyelid lift (called a blepharoplasty) is the procedure of choice for men whose signs of aging are primarily around the eyes. This surgery removes fat deposits and sagging skin, resulting in a more alert appearance after a brief recovery period.
- Loose skin and sagging jowls. When the musculature of the mid-face shows signs of aging, a male facelift can tighten sagging skin and repair lax muscles. The result looks refreshed but natural, effectively taking years off the face. As with an eyelid lift, some recovery time is required after this rejuvenating surgery.
There are a number of other popular cosmetic surgeries for men. For example, nose reshaping is the single most popular plastic surgery procedure for men; it’s known to help men feel more confident and reduce social anxiety.
The stigma of plastic surgery for men has been erased, the array of options has increased, and there’s never been a better time for a man to explore facial rejuvenation. Come in for a consultation so we can discuss how we can help you keep your competitive advantage.